Writing Clear Shelf Tickets
Shelf tickets should answer the questions needed to identify the product and understand the price.
Practical Considerations
Use a consistent item name, saleable quantity and relevant size. Add useful contents information where a set or refill could be confused with another offer. Keep product claims tied to the supplier's information.
Suggested Procedure
- Identify the exact item or variant.
- State what the displayed price buys.
- Include the size or pack count that distinguishes it.
Illustrative Example
For measuring cups, a ticket saying four-cup set is clearer than four pieces when the retailer means four separate measuring cups in one package.
Points to Check
Check tickets when substitutions or packaging changes arrive. An old ticket can be misleading even if the price remains correct.
Working Record
Use the shelf ticket copy sheet to put the relevant information in one place. You can complete it in your browser, save a text copy or print a blank form for use in the store. Entries are not submitted to DataHalcyon.
Open the shelf ticket copy sheet »
Related Information
Examples are provided for planning purposes and are not quotations, promised results or terms of sale. Confirm the arrangements for each purchase with the parties involved.